This message is to appeal to all Realtors and everyone affiliated with the Real Estate Industry. In this business, we are constantly on our phones. Replying back to emails, answering phone calls, texting back clients, it is apart of our lifestyle. But using the phone while you are driving is illegal and has been proven to increase your chances of an accident drastically.
69% of American drivers say they talk on their cellphones and about in three read/send text messages or emails.State wide police have issued 425,041 tickets last year for talking on hand-held phones. This April, police are planning to crack down on this matter.
Texting and driving is extremely dangerous, in 2011 3,331 people were killed and 400,000 injured. Texting takes your eyes off the road, which creates your vehicle to veer into other lanes. Some studies have shown that a driver texting can travel the length of a football field at 55 mph without even looking up once. Lets think of our families, children, grandparents, grandchildren, and friends. Life is so precious lets not take their lives and also protect our loved ones. "We can do it" If you want to text pull over and save lives. Lets all take the pledge to not text & drive. The Text can wait.
Gordon Inman
Broker/Owner
Keller Williams Realty LA Harbor
Showing posts with label Twitter. Show all posts
Showing posts with label Twitter. Show all posts
Tuesday, March 26, 2013
Friday, March 22, 2013
Tips for Creating your REALTOR® Brand
In today's industry, it is all about selling your self. Selling your knowledge, your personality, your experience, etc. You have to be able to create a brand for yourself. This goes for any industry, but especially for the competitive Real Estate Market. Here are some tips on creating your Realtor brand.
1. Find your niche. Figure out what sets you apart. Is it short sale expertise? Deep knowledge of Craftsman homes? Concierge customer service? Decide carefully. Your niche needs to be something you can stay passionate about throughout your career.
2. Know your client base. Who are you trying to appeal to? “Everyone” is not really an effective target audience, but “buyers looking for high-end modern design in Orange County” is. Don't go too narrow, but be specific enough to have a clear, recognizable specialty.
3. Be the kind of REALTOR® your client wants. Yes, your brand is about you, but you’re also creating an image that clients want to be associated with. Do your clients perceive themselves as value shoppers, architecture fanatics, hip urbanites? What are you offering that is valuable to them?
4. Conceptualize your brand. Once you discover your niche, who your clients are and what you have to offer, figure out how all of this—your brand—is going to look. Everything you present to the public--the paper you use for your mailings, the photos you use on your website or blog, the fonts you choose--should reinforce your brand. If you are not a visual person, hire a designer to help you create a professional look.
5. Consider a tagline. The right slogan can help position you in your niche and will strengthen clients' association between you and whatever that niche is. Go for something short, memorable and professional. Run it by a few others for a reality check.
6. Keep it unified. Whether you're reaching clients via social media, newspaper ads, flyers, or a website, your promotional materials should have a unified look and feel. If you have a tagline or a logo, make sure you put it on everything.
7. Establish yourself as an expert. Do whatever you can to establish yourself as the go-to person for your niche. If it's green housing, for example, give seminars on eco-friendly gardening choices, write articles on green building materials for a local newspaper or website, and link to articles about green homes on Twitter or Facebook.
8. Network with REALTORS® with a similar brand. Other REALTORS® with a similar niche are a good source for marketing ideas. See if you can develop a marketing synergy with REALTORS® from other parts of the country to share tips and promotional ideas.
9. Use testimonials from satisfied clients. Help reinforce your brand with client testimonials focused on whatever it is you are offering. If you're the “Short Sale Expert,” for example, use testimonials that illustrate how your specialized knowledge of the complicated short sale process made the transaction easy and clear.
10. Use your brand as a structure for business. Your brand is an outline and will help guide you in your business decisions. If something doesn't fit within the guidelines of the brand you've established, it probably doesn't belong. A smart, well-conceived brand will keep you clear and focused on your goals.
1. Find your niche. Figure out what sets you apart. Is it short sale expertise? Deep knowledge of Craftsman homes? Concierge customer service? Decide carefully. Your niche needs to be something you can stay passionate about throughout your career.
2. Know your client base. Who are you trying to appeal to? “Everyone” is not really an effective target audience, but “buyers looking for high-end modern design in Orange County” is. Don't go too narrow, but be specific enough to have a clear, recognizable specialty.
3. Be the kind of REALTOR® your client wants. Yes, your brand is about you, but you’re also creating an image that clients want to be associated with. Do your clients perceive themselves as value shoppers, architecture fanatics, hip urbanites? What are you offering that is valuable to them?
4. Conceptualize your brand. Once you discover your niche, who your clients are and what you have to offer, figure out how all of this—your brand—is going to look. Everything you present to the public--the paper you use for your mailings, the photos you use on your website or blog, the fonts you choose--should reinforce your brand. If you are not a visual person, hire a designer to help you create a professional look.
5. Consider a tagline. The right slogan can help position you in your niche and will strengthen clients' association between you and whatever that niche is. Go for something short, memorable and professional. Run it by a few others for a reality check.
6. Keep it unified. Whether you're reaching clients via social media, newspaper ads, flyers, or a website, your promotional materials should have a unified look and feel. If you have a tagline or a logo, make sure you put it on everything.
7. Establish yourself as an expert. Do whatever you can to establish yourself as the go-to person for your niche. If it's green housing, for example, give seminars on eco-friendly gardening choices, write articles on green building materials for a local newspaper or website, and link to articles about green homes on Twitter or Facebook.
8. Network with REALTORS® with a similar brand. Other REALTORS® with a similar niche are a good source for marketing ideas. See if you can develop a marketing synergy with REALTORS® from other parts of the country to share tips and promotional ideas.
9. Use testimonials from satisfied clients. Help reinforce your brand with client testimonials focused on whatever it is you are offering. If you're the “Short Sale Expert,” for example, use testimonials that illustrate how your specialized knowledge of the complicated short sale process made the transaction easy and clear.
10. Use your brand as a structure for business. Your brand is an outline and will help guide you in your business decisions. If something doesn't fit within the guidelines of the brand you've established, it probably doesn't belong. A smart, well-conceived brand will keep you clear and focused on your goals.
Monday, March 18, 2013
Want more of The Inman Team
Are you following us on our other sites?
Check us out for Real Estate News and to catch a glimpse of the busy lives of The Inman Team.
Facebook: https://www.facebook.com/pages/The-Inman-Team/115726945105994
Twitter: https://twitter.com/theinmanteam
Our Website: http://www.inmanteam.com/
LinkedIn: http://www.linkedin.com/profile/view?id=42904389&trk=hb_tab_pro_top
Instagram: TheInmanTeam
Pinterest: The Inman Team http://pinterest.com/theinmanteam/
We got many requests asking for other sites that we are on, so here they are! Feel free to "Like" us on Facebook Follow us on Twitter, Check out our Website, Instagram and Pinterest. We will always reciprocate the gesture.
Thank your for Reading!
Check us out for Real Estate News and to catch a glimpse of the busy lives of The Inman Team.
Facebook: https://www.facebook.com/pages/The-Inman-Team/115726945105994
Twitter: https://twitter.com/theinmanteam
Our Website: http://www.inmanteam.com/
LinkedIn: http://www.linkedin.com/profile/view?id=42904389&trk=hb_tab_pro_top
Instagram: TheInmanTeam
Pinterest: The Inman Team http://pinterest.com/theinmanteam/
We got many requests asking for other sites that we are on, so here they are! Feel free to "Like" us on Facebook Follow us on Twitter, Check out our Website, Instagram and Pinterest. We will always reciprocate the gesture.
Thank your for Reading!
Monday, March 11, 2013
Mortgage Troubles do a Reversal
The self employed and first time home buyer are finding it difficult to qualify for a loan. The tightening of money began in 2007 and the mortgage credit has not eased much. Low rates and the recovery in housing has borrowers seeking financing. The tight lending standards are even making credit worth borrowers from buying homes. What we are experiencing is buyers paying all cash, FHA for Lower Income borrowers are raising insurance Fees and are tightening Credit Standards. With all this said, The Real Estate Sales are containing multiple offers on properties.
Thanks for reading,
Gordon Inman
The Inman Team
Owner/Broker Keller Williams L.A. Harbor
Thanks for reading,
Gordon Inman
The Inman Team
Owner/Broker Keller Williams L.A. Harbor
Thursday, March 7, 2013
Facebook for Businesses
When you post content and have conversations on your Page, you’re building loyalty and creating opportunities to generate sales. Facebook, is a great website for connecting with people on a social level, but it can also take your business to the next level.
1)Make a Page for your business is the first step.
2) Now you must get people to like your page, start out with friends and family, and then you can import your email address to find friends that way.
3) Now post daily, only important and relevant posts that are entertaining, relatable to your viewers, and informative.
4) Do not always stick to the same boring posts, change it up by adding creativity, post a status about an upcoming charity event in your area, etc.
-An average post can last from 10-50 hours, depending on how many followers you have.
-Install a Facebook "like box" and "like button" into your website
-Use status tagging, which means you can mention people by adding the "@" before typing someones name/page to tag them into the post.
-Post Pictures
-Put a cover photo that will amaze your clients, preferably a professional photo. If your a Real Estate Team put up a professional photo up from the view of a recent home you've sold.
-Track your growth, Facebook allows you to view your "Insights" which allows you to see how many people your Page is "reaching" and "How many people are talking about your page"
-If you have a blog, post your blog articles onto your Facebook. Also add a Facebook "like button" onto your Blog site.
-You can use Buffer or Hootsuite to manage all of you social media sites.
Goodluck!
The Inman Team
Check out our Facebook for ideas:
https://www.facebook.com/pages/The-Inman-Team/115726945105994?ref=hl
1)Make a Page for your business is the first step.
2) Now you must get people to like your page, start out with friends and family, and then you can import your email address to find friends that way.
3) Now post daily, only important and relevant posts that are entertaining, relatable to your viewers, and informative.
4) Do not always stick to the same boring posts, change it up by adding creativity, post a status about an upcoming charity event in your area, etc.
-An average post can last from 10-50 hours, depending on how many followers you have.
-Install a Facebook "like box" and "like button" into your website
-Use status tagging, which means you can mention people by adding the "@" before typing someones name/page to tag them into the post.
-Post Pictures
-Put a cover photo that will amaze your clients, preferably a professional photo. If your a Real Estate Team put up a professional photo up from the view of a recent home you've sold.
-Track your growth, Facebook allows you to view your "Insights" which allows you to see how many people your Page is "reaching" and "How many people are talking about your page"
-If you have a blog, post your blog articles onto your Facebook. Also add a Facebook "like button" onto your Blog site.
-You can use Buffer or Hootsuite to manage all of you social media sites.
Goodluck!
The Inman Team
Check out our Facebook for ideas:
https://www.facebook.com/pages/The-Inman-Team/115726945105994?ref=hl
Monday, March 4, 2013
Prime Time for Social Media
When is the best time to Post, Tweet, Update Statuses and Blog? How can I get more likes and traffic to my page? Those are the big questions many people are wondering for their businesses. Knowing when to post a status update, tweet a blog post or send out an email newsletter can make the difference in its effectiveness. After all, it does not do much good to share a video early in the morning if your readers, fans or customers are typically not active until late in the day. Does it really matter what time and day of the week you post on? The answer is YES, although it does not mean that if you don't post at the specific time, you wont get more "Likes" it just means on average this is when more people are on, therefore more people will view your post.
According to data from bit.ly, The BEST day to Post/Tweet/etc is Wednesday with the ideal time between 1pm to 4pm.
BEST TIMES TO POST ON...
FACEBOOK:
The prime time for links is between 1 p.m. and 4 p.m.
Bit.ly data, says 3 p.m. on Wednesday is the peak time to post links on Facebook.
-Best Facebook "Sharing" is done on Saturdays
-FB "shares" spike around noon and after 7pm.
-"While traffic starts to increase around 9:00 a.m., one would be wise to wait to post until 11am,"
-Posts from fan pages generally last for 22 hours, and 51 minutes.
-You should not Post more than once a day on Facebook Fan Pages
TWITTER:
The prime time for clicks is between 1 and 3 p.m. on Monday through Thursday.
The worst times are after 8 p.m. and after 3 p.m. on Fridays.
-Most Retweets occur around 5pm. So try to Tweet before then.
-Best time to tweet generally, Noon and 6 pm. Lunch time, and average time people get off of work.
-Best time to tweet for the most traction is on a Monday between 1:00 p.m. and 3:00 p.m. ET.
--Life span of a Tweet on average is 2.8 hours
PINTEREST
-The best time to share things on Pinterest is Saturday morning, according to data from Bitly,
-12% of clicks comES from mobile devices.
TUMBLR:
-It's suggested to wait until at least 4:00 p.m. ET. to post important content, and posts that go up after 7:00 p.m. get the most clicks during a 24-hour period.
-It's also suggested that Friday evenings are a key time to post on Tumblr
-Traffic from Tumblr peaks between 7:00 p.m. and 10:00 p.m. on Monday and Tuesday
INSTAGRAM
- Use Statigram.com to come up with the statistics for your personal Instagram, and figure out when the best time for you to post is.
-Nearly 50% of Americans are on the Eastern Time Zone. This may also affect your traffic coming in. Figure out your market, are trying to provide posts for traffic nationwide or more locally. For Our Team, we focus on local areas and times.
*These are all tips & data taken from different researches, they may contradict each other, but generally provide the times and days most beneficial to use social media.
*times/numbers data from bit.ly.
According to data from bit.ly, The BEST day to Post/Tweet/etc is Wednesday with the ideal time between 1pm to 4pm.
BEST TIMES TO POST ON...
FACEBOOK:
The prime time for links is between 1 p.m. and 4 p.m.
Bit.ly data, says 3 p.m. on Wednesday is the peak time to post links on Facebook.
-Best Facebook "Sharing" is done on Saturdays
-FB "shares" spike around noon and after 7pm.
-"While traffic starts to increase around 9:00 a.m., one would be wise to wait to post until 11am,"
-Posts from fan pages generally last for 22 hours, and 51 minutes.
-You should not Post more than once a day on Facebook Fan Pages
TWITTER:
The prime time for clicks is between 1 and 3 p.m. on Monday through Thursday.
The worst times are after 8 p.m. and after 3 p.m. on Fridays.
-Most Retweets occur around 5pm. So try to Tweet before then.
-Best time to tweet generally, Noon and 6 pm. Lunch time, and average time people get off of work.
-Best time to tweet for the most traction is on a Monday between 1:00 p.m. and 3:00 p.m. ET.
--Life span of a Tweet on average is 2.8 hours
-The best time to share things on Pinterest is Saturday morning, according to data from Bitly,
-12% of clicks comES from mobile devices.
TUMBLR:
-It's suggested to wait until at least 4:00 p.m. ET. to post important content, and posts that go up after 7:00 p.m. get the most clicks during a 24-hour period.
-It's also suggested that Friday evenings are a key time to post on Tumblr
-Traffic from Tumblr peaks between 7:00 p.m. and 10:00 p.m. on Monday and Tuesday
- Use Statigram.com to come up with the statistics for your personal Instagram, and figure out when the best time for you to post is.
-Nearly 50% of Americans are on the Eastern Time Zone. This may also affect your traffic coming in. Figure out your market, are trying to provide posts for traffic nationwide or more locally. For Our Team, we focus on local areas and times.
*These are all tips & data taken from different researches, they may contradict each other, but generally provide the times and days most beneficial to use social media.
*times/numbers data from bit.ly.
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