In today's industry, it is all about selling your self. Selling your knowledge, your personality, your experience, etc. You have to be able to create a brand for yourself. This goes for any industry, but especially for the competitive Real Estate Market. Here are some tips on creating your Realtor brand.
1. Find your niche. Figure out what sets you apart. Is it short sale expertise? Deep knowledge of Craftsman homes? Concierge customer service? Decide carefully. Your niche needs to be something you can stay passionate about throughout your career.
2. Know your client base. Who are you trying to appeal to? “Everyone” is not really an effective target audience, but “buyers looking for high-end modern design in Orange County” is. Don't go too narrow, but be specific enough to have a clear, recognizable specialty.
3. Be the kind of REALTOR® your client wants. Yes, your brand is about you, but you’re also creating an image that clients want to be associated with. Do your clients perceive themselves as value shoppers, architecture fanatics, hip urbanites? What are you offering that is valuable to them?
4. Conceptualize your brand. Once you discover your niche, who your clients are and what you have to offer, figure out how all of this—your brand—is going to look. Everything you present to the public--the paper you use for your mailings, the photos you use on your website or blog, the fonts you choose--should reinforce your brand. If you are not a visual person, hire a designer to help you create a professional look.
5. Consider a tagline. The right slogan can help position you in your niche and will strengthen clients' association between you and whatever that niche is. Go for something short, memorable and professional. Run it by a few others for a reality check.
6. Keep it unified. Whether you're reaching clients via social media, newspaper ads, flyers, or a website, your promotional materials should have a unified look and feel. If you have a tagline or a logo, make sure you put it on everything.
7. Establish yourself as an expert. Do whatever you can to establish yourself as the go-to person for your niche. If it's green housing, for example, give seminars on eco-friendly gardening choices, write articles on green building materials for a local newspaper or website, and link to articles about green homes on Twitter or Facebook.
8. Network with REALTORS® with a similar brand. Other REALTORS® with a similar niche are a good source for marketing ideas. See if you can develop a marketing synergy with REALTORS® from other parts of the country to share tips and promotional ideas.
9. Use testimonials from satisfied clients. Help reinforce your brand with client testimonials focused on whatever it is you are offering. If you're the “Short Sale Expert,” for example, use testimonials that illustrate how your specialized knowledge of the complicated short sale process made the transaction easy and clear.
10. Use your brand as a structure for business. Your brand is an outline and will help guide you in your business decisions. If something doesn't fit within the guidelines of the brand you've established, it probably doesn't belong. A smart, well-conceived brand will keep you clear and focused on your goals.
Showing posts with label Tweet. Show all posts
Showing posts with label Tweet. Show all posts
Friday, March 22, 2013
Wednesday, March 20, 2013
Blogging 101
Here are some tips to starting out a good blog! It is not always easy, but you have to start somewhere !
1. Write good content. (This one should come as no surprise to you. If you write amazing content, you’ll attract attention.)
2. Create other forms of content, rather than just blog posts. You can build an audience if you are everywhere doing lots of different things at once. Record podcasts, shoot videos, take pictures, and utilize social sharing and social media.
3. Compile lists. Whether it’s a Top Bloggers list or another kind of “top” list (like Top Travel Destinations), this kind of thing always gets attention. Be prepared for some controversy, since there will always be people who disagree, and make sure you do your research so your list is complete and valuable.
4. Team up with other people. Joint ventures are always tricky to orchestrate, but when done successfully, you both reap the benefits. Think about what you can bring to the table. Otherwise, an established blogger won’t have any reason to want to work with you. An audience isn’t the only important asset you can add to a project.
5. Be personable. Telling interesting, personal, or funny stories can help you stand out in a sea of posts. Tell people about you — storytelling is an extremely popular way to bring people into the fold.
6. Put your nose to the grindstone and write! More content leads to more readers, as long as you can maintain quality.
7. Write great headlines. There’s no faster way to catch the attention of people in your niche than an intriguing headline.
8. Interview someone in your niche who is not a blogger. Bloggers tend to interview one another fairly regularly, and while this is a good technique to use, you can also get noticed if you interview people outside of the world of blogging. For example, if you’re a travel blogger, you could interview a hotel manager or a hotel chef.
9. Do reviews. If you’re new you might not get products for free or be paid to do review yet, but you can still review products you love. Make sure to notify the company/author/etc. whenever you do, and they’ll often share your post via social media or email.
10. Make it easy for readers to share your posts. Word of mouth marketing can drive tons of traffic if you’re a new blogger, but if I can’t really quickly find sharing buttons, I’m probably not going to bother. Don’t make it hard for your readers.
1. Write good content. (This one should come as no surprise to you. If you write amazing content, you’ll attract attention.)
2. Create other forms of content, rather than just blog posts. You can build an audience if you are everywhere doing lots of different things at once. Record podcasts, shoot videos, take pictures, and utilize social sharing and social media.
3. Compile lists. Whether it’s a Top Bloggers list or another kind of “top” list (like Top Travel Destinations), this kind of thing always gets attention. Be prepared for some controversy, since there will always be people who disagree, and make sure you do your research so your list is complete and valuable.
4. Team up with other people. Joint ventures are always tricky to orchestrate, but when done successfully, you both reap the benefits. Think about what you can bring to the table. Otherwise, an established blogger won’t have any reason to want to work with you. An audience isn’t the only important asset you can add to a project.
5. Be personable. Telling interesting, personal, or funny stories can help you stand out in a sea of posts. Tell people about you — storytelling is an extremely popular way to bring people into the fold.
6. Put your nose to the grindstone and write! More content leads to more readers, as long as you can maintain quality.
7. Write great headlines. There’s no faster way to catch the attention of people in your niche than an intriguing headline.
8. Interview someone in your niche who is not a blogger. Bloggers tend to interview one another fairly regularly, and while this is a good technique to use, you can also get noticed if you interview people outside of the world of blogging. For example, if you’re a travel blogger, you could interview a hotel manager or a hotel chef.
9. Do reviews. If you’re new you might not get products for free or be paid to do review yet, but you can still review products you love. Make sure to notify the company/author/etc. whenever you do, and they’ll often share your post via social media or email.
10. Make it easy for readers to share your posts. Word of mouth marketing can drive tons of traffic if you’re a new blogger, but if I can’t really quickly find sharing buttons, I’m probably not going to bother. Don’t make it hard for your readers.
Monday, March 18, 2013
Want more of The Inman Team
Are you following us on our other sites?
Check us out for Real Estate News and to catch a glimpse of the busy lives of The Inman Team.
Facebook: https://www.facebook.com/pages/The-Inman-Team/115726945105994
Twitter: https://twitter.com/theinmanteam
Our Website: http://www.inmanteam.com/
LinkedIn: http://www.linkedin.com/profile/view?id=42904389&trk=hb_tab_pro_top
Instagram: TheInmanTeam
Pinterest: The Inman Team http://pinterest.com/theinmanteam/
We got many requests asking for other sites that we are on, so here they are! Feel free to "Like" us on Facebook Follow us on Twitter, Check out our Website, Instagram and Pinterest. We will always reciprocate the gesture.
Thank your for Reading!
Check us out for Real Estate News and to catch a glimpse of the busy lives of The Inman Team.
Facebook: https://www.facebook.com/pages/The-Inman-Team/115726945105994
Twitter: https://twitter.com/theinmanteam
Our Website: http://www.inmanteam.com/
LinkedIn: http://www.linkedin.com/profile/view?id=42904389&trk=hb_tab_pro_top
Instagram: TheInmanTeam
Pinterest: The Inman Team http://pinterest.com/theinmanteam/
We got many requests asking for other sites that we are on, so here they are! Feel free to "Like" us on Facebook Follow us on Twitter, Check out our Website, Instagram and Pinterest. We will always reciprocate the gesture.
Thank your for Reading!
Friday, March 8, 2013
Real Estate Update
Many companies and economy analyzers are making predictions of what will be happening in the future of the Real Estate Market.
Home prices are expected to rise 3.3% annually through 2017.
The housing recovery is expected to grow at an annualized rate of 0.6 percent through the third quarter of this year, then gain momentum and prices are projected to grow 3.7 percent between the third quarters of 2013 and 2014 until settling down to 3.3 percent annual increases over the next three years according to Fiserv, a financial services technology provider using data from the Federal Housing Finance Agency (FHFA)
“Although some recent real estate activity has been speculative, it seems as if buyers have more realistic expectations about housing market returns after having lived through the largest housing market crash in U.S. history,” says David Stiff, chief economist, Fiserv.
Fiserv Case-Shiller predicts that by the end of 2013 home prices, will rise dramatically everywhere in the U.S.
This past year for Keller Williams has been the best yet. We are #1.
Home prices are expected to rise 3.3% annually through 2017.
The housing recovery is expected to grow at an annualized rate of 0.6 percent through the third quarter of this year, then gain momentum and prices are projected to grow 3.7 percent between the third quarters of 2013 and 2014 until settling down to 3.3 percent annual increases over the next three years according to Fiserv, a financial services technology provider using data from the Federal Housing Finance Agency (FHFA)
“Although some recent real estate activity has been speculative, it seems as if buyers have more realistic expectations about housing market returns after having lived through the largest housing market crash in U.S. history,” says David Stiff, chief economist, Fiserv.
Fiserv Case-Shiller predicts that by the end of 2013 home prices, will rise dramatically everywhere in the U.S.
This past year for Keller Williams has been the best yet. We are #1.
Thursday, March 7, 2013
Facebook for Businesses
When you post content and have conversations on your Page, you’re building loyalty and creating opportunities to generate sales. Facebook, is a great website for connecting with people on a social level, but it can also take your business to the next level.
1)Make a Page for your business is the first step.
2) Now you must get people to like your page, start out with friends and family, and then you can import your email address to find friends that way.
3) Now post daily, only important and relevant posts that are entertaining, relatable to your viewers, and informative.
4) Do not always stick to the same boring posts, change it up by adding creativity, post a status about an upcoming charity event in your area, etc.
-An average post can last from 10-50 hours, depending on how many followers you have.
-Install a Facebook "like box" and "like button" into your website
-Use status tagging, which means you can mention people by adding the "@" before typing someones name/page to tag them into the post.
-Post Pictures
-Put a cover photo that will amaze your clients, preferably a professional photo. If your a Real Estate Team put up a professional photo up from the view of a recent home you've sold.
-Track your growth, Facebook allows you to view your "Insights" which allows you to see how many people your Page is "reaching" and "How many people are talking about your page"
-If you have a blog, post your blog articles onto your Facebook. Also add a Facebook "like button" onto your Blog site.
-You can use Buffer or Hootsuite to manage all of you social media sites.
Goodluck!
The Inman Team
Check out our Facebook for ideas:
https://www.facebook.com/pages/The-Inman-Team/115726945105994?ref=hl
1)Make a Page for your business is the first step.
2) Now you must get people to like your page, start out with friends and family, and then you can import your email address to find friends that way.
3) Now post daily, only important and relevant posts that are entertaining, relatable to your viewers, and informative.
4) Do not always stick to the same boring posts, change it up by adding creativity, post a status about an upcoming charity event in your area, etc.
-An average post can last from 10-50 hours, depending on how many followers you have.
-Install a Facebook "like box" and "like button" into your website
-Use status tagging, which means you can mention people by adding the "@" before typing someones name/page to tag them into the post.
-Post Pictures
-Put a cover photo that will amaze your clients, preferably a professional photo. If your a Real Estate Team put up a professional photo up from the view of a recent home you've sold.
-Track your growth, Facebook allows you to view your "Insights" which allows you to see how many people your Page is "reaching" and "How many people are talking about your page"
-If you have a blog, post your blog articles onto your Facebook. Also add a Facebook "like button" onto your Blog site.
-You can use Buffer or Hootsuite to manage all of you social media sites.
Goodluck!
The Inman Team
Check out our Facebook for ideas:
https://www.facebook.com/pages/The-Inman-Team/115726945105994?ref=hl
Wednesday, March 6, 2013
DIY Painting Basics
Did you know that painting is the one thing that will make the biggest impact to your home for the least amount of money? A fresh coat of paint can transform your home from drab and dreary to fresh, clean, bright and updated.
If you are thinking about selling your home, then it would be in your best interest to give your home a fresh coat of paint inside and out if you can afford it. It could mean the difference between a quick sale or no sale or an asking price offer from a low ball offer.
Here are a few things you can do to give your home that fresh, well taken care of, upgraded look.
You will need:
• Stepladder
• Screwdriver
• Angled sash brush
• Wide paintbrush and paint roller and tray
• Extension pole for paint roller
• Paint
• Painter’s masking tape
• Cleanup rags and drop cloths to cover the floors and furniture etc.
What To Do:
• Scrape away old layers of paint if necessary
• Remove wallpaper if necessary
• Sand the imperfections
• Fill any nail holes with putty
• Apply your primer coat
• Cover the floors, furniture and anything you don't want to get paint on
• Remove hardware - light switch and plug covers, curtain rods etc.
• Cover all the trim with masking tape
• Paint a three inch strip of paint out from around the top and bottom of the trim using your angled paint brush because you won't be able to get that close to the trim with a roller
• Now take your roller and fill in the remaining wall areas that need painted. You can use a paint brush but it will take much longer and won't look as smooth as when you use a roller
• The best way to cover the roller with paint is to fill the paint tray with paint. Then dip your roller into the deep end of the tray then roll it over the ribbed section of the tray to cover the roller evenly. Now you simply take your evenly coated roller and roll up and down the wall making vertical lines. Then take the roller and paint right to left diagonally across the vertical lines you just painted and this will give you an even finish
Their are so many small and simple things you can do for your home, to give it those finishing touches. Do the little things now and the next thing you know you will be packing and getting ready to move into your new home.
Thanks for Reading,
The Inman Team
If you are thinking about selling your home, then it would be in your best interest to give your home a fresh coat of paint inside and out if you can afford it. It could mean the difference between a quick sale or no sale or an asking price offer from a low ball offer.
Here are a few things you can do to give your home that fresh, well taken care of, upgraded look.
You will need:
• Stepladder
• Screwdriver
• Angled sash brush
• Wide paintbrush and paint roller and tray
• Extension pole for paint roller
• Paint
• Painter’s masking tape
• Cleanup rags and drop cloths to cover the floors and furniture etc.
What To Do:
• Scrape away old layers of paint if necessary
• Remove wallpaper if necessary
• Sand the imperfections
• Fill any nail holes with putty
• Apply your primer coat
• Cover the floors, furniture and anything you don't want to get paint on
• Remove hardware - light switch and plug covers, curtain rods etc.
• Cover all the trim with masking tape
• Paint a three inch strip of paint out from around the top and bottom of the trim using your angled paint brush because you won't be able to get that close to the trim with a roller
• Now take your roller and fill in the remaining wall areas that need painted. You can use a paint brush but it will take much longer and won't look as smooth as when you use a roller
• The best way to cover the roller with paint is to fill the paint tray with paint. Then dip your roller into the deep end of the tray then roll it over the ribbed section of the tray to cover the roller evenly. Now you simply take your evenly coated roller and roll up and down the wall making vertical lines. Then take the roller and paint right to left diagonally across the vertical lines you just painted and this will give you an even finish
Their are so many small and simple things you can do for your home, to give it those finishing touches. Do the little things now and the next thing you know you will be packing and getting ready to move into your new home.
Thanks for Reading,
The Inman Team
Monday, March 4, 2013
Prime Time for Social Media
When is the best time to Post, Tweet, Update Statuses and Blog? How can I get more likes and traffic to my page? Those are the big questions many people are wondering for their businesses. Knowing when to post a status update, tweet a blog post or send out an email newsletter can make the difference in its effectiveness. After all, it does not do much good to share a video early in the morning if your readers, fans or customers are typically not active until late in the day. Does it really matter what time and day of the week you post on? The answer is YES, although it does not mean that if you don't post at the specific time, you wont get more "Likes" it just means on average this is when more people are on, therefore more people will view your post.
According to data from bit.ly, The BEST day to Post/Tweet/etc is Wednesday with the ideal time between 1pm to 4pm.
BEST TIMES TO POST ON...
FACEBOOK:
The prime time for links is between 1 p.m. and 4 p.m.
Bit.ly data, says 3 p.m. on Wednesday is the peak time to post links on Facebook.
-Best Facebook "Sharing" is done on Saturdays
-FB "shares" spike around noon and after 7pm.
-"While traffic starts to increase around 9:00 a.m., one would be wise to wait to post until 11am,"
-Posts from fan pages generally last for 22 hours, and 51 minutes.
-You should not Post more than once a day on Facebook Fan Pages
TWITTER:
The prime time for clicks is between 1 and 3 p.m. on Monday through Thursday.
The worst times are after 8 p.m. and after 3 p.m. on Fridays.
-Most Retweets occur around 5pm. So try to Tweet before then.
-Best time to tweet generally, Noon and 6 pm. Lunch time, and average time people get off of work.
-Best time to tweet for the most traction is on a Monday between 1:00 p.m. and 3:00 p.m. ET.
--Life span of a Tweet on average is 2.8 hours
PINTEREST
-The best time to share things on Pinterest is Saturday morning, according to data from Bitly,
-12% of clicks comES from mobile devices.
TUMBLR:
-It's suggested to wait until at least 4:00 p.m. ET. to post important content, and posts that go up after 7:00 p.m. get the most clicks during a 24-hour period.
-It's also suggested that Friday evenings are a key time to post on Tumblr
-Traffic from Tumblr peaks between 7:00 p.m. and 10:00 p.m. on Monday and Tuesday
INSTAGRAM
- Use Statigram.com to come up with the statistics for your personal Instagram, and figure out when the best time for you to post is.
-Nearly 50% of Americans are on the Eastern Time Zone. This may also affect your traffic coming in. Figure out your market, are trying to provide posts for traffic nationwide or more locally. For Our Team, we focus on local areas and times.
*These are all tips & data taken from different researches, they may contradict each other, but generally provide the times and days most beneficial to use social media.
*times/numbers data from bit.ly.
According to data from bit.ly, The BEST day to Post/Tweet/etc is Wednesday with the ideal time between 1pm to 4pm.
BEST TIMES TO POST ON...
FACEBOOK:
The prime time for links is between 1 p.m. and 4 p.m.
Bit.ly data, says 3 p.m. on Wednesday is the peak time to post links on Facebook.
-Best Facebook "Sharing" is done on Saturdays
-FB "shares" spike around noon and after 7pm.
-"While traffic starts to increase around 9:00 a.m., one would be wise to wait to post until 11am,"
-Posts from fan pages generally last for 22 hours, and 51 minutes.
-You should not Post more than once a day on Facebook Fan Pages
TWITTER:
The prime time for clicks is between 1 and 3 p.m. on Monday through Thursday.
The worst times are after 8 p.m. and after 3 p.m. on Fridays.
-Most Retweets occur around 5pm. So try to Tweet before then.
-Best time to tweet generally, Noon and 6 pm. Lunch time, and average time people get off of work.
-Best time to tweet for the most traction is on a Monday between 1:00 p.m. and 3:00 p.m. ET.
--Life span of a Tweet on average is 2.8 hours
-The best time to share things on Pinterest is Saturday morning, according to data from Bitly,
-12% of clicks comES from mobile devices.
TUMBLR:
-It's suggested to wait until at least 4:00 p.m. ET. to post important content, and posts that go up after 7:00 p.m. get the most clicks during a 24-hour period.
-It's also suggested that Friday evenings are a key time to post on Tumblr
-Traffic from Tumblr peaks between 7:00 p.m. and 10:00 p.m. on Monday and Tuesday
- Use Statigram.com to come up with the statistics for your personal Instagram, and figure out when the best time for you to post is.
-Nearly 50% of Americans are on the Eastern Time Zone. This may also affect your traffic coming in. Figure out your market, are trying to provide posts for traffic nationwide or more locally. For Our Team, we focus on local areas and times.
*These are all tips & data taken from different researches, they may contradict each other, but generally provide the times and days most beneficial to use social media.
*times/numbers data from bit.ly.
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